Posts belonging to Category Google Adwords

Google Panda Update – SEO Best Practices Changing Forever

Google Panda Update – SEO Best Practices Changing Forever In this post we have taken the Video provided by SEOmoz from their Whiteboard Friday with Rand Fish. In This Video Rand Fish is talking about the very exciting, very interesting, very controversial Google Panda update. This is a great watch for SEOers trying understand what [...]

Google Launching New Tablet Targeting Options Google AdWords

Google is pleased to announce that in the coming weeks Google will be launching New Tablet Targeting Options for Google AdWords. This gives you more control over your ads, allowing you to change the way they can target devices such as tablets IPAD Apple, Samsung or Motorola Galaxy Tab Xoom. How to start using the [...]

Getting Aussie Businesses Online

Google encouraging Small Businesses to Get Online with a joint venture with MYOB Google & MYOB are pushing to get more small businesses online and using Google Adwords, Google has decided to team up with MYOB to provide a fabulous offer to businesses that are not yet online or wanting to improve there online experience. [...]

Google Analytics Metrics & Definitions – Advertising

Google Analytics Metrics & Definitions Part 4 ADVERTISING: Cost – Campaign cost Impressions – A display of a referral link or advertisement on a web page. This metric accounts for the total number of impressions for a campaign. CTR – Clickthrough rate is the percentage of impressions that resulted in a click. CPC – Cost-per-click [...]

Google Analytics Metrics & Definitions – E-Commerce

Google Analytics Metrics & Definitions Part 4 E-COMMERCE: Unique Purchases – The total number of times this product was seen in a transaction. Product Revenue – Total of quantity multiplied by the price of all items in UTM:I field(s) Quantity – The total number of items sold for the product (or group of products). Revenue [...]