Google Analytics Metrics & Definitions – E-Commerce

Google Analytics Metrics & Definitions Part 4 E-COMMERCE: Unique Purchases – The total number of times this product was seen in a transaction. Product Revenue – Total of quantity multiplied by the price of all items in UTM:I field(s) Quantity – The total number of items sold for the product (or group of products). Revenue [...]

Google Analytics Metrics & Definitions – Goals

Google Analytics Metrics & Definitions Part 3 GOALS: Goal1-4 Start – If goals are configured, the total number of visitors who have completed the first goal step for this particular goal. Goal Conversions – The number of goals completed by visitors. Goal1-4 Completions – If goals are configured, the total number of visitors who have [...]

Google Analytics Metrics & Definitions – CONTENT

Google Analytics Metrics & Definitions Part 2 CONTENT: Unique Pageviews – The number of visits during which the specified page(s) was/were viewed at least once. Total Unique Searches – The total number of times your site search was used. This excludes multiple searches on the same keyword during the same visit. Visits with Search – [...]

Google Analytics Metrics & Definitions – Site Usage

Google Analytics Metrics & Definitions Part 1 SITE USAGE: Bounces – This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it’ll display the number of single-page visits to your site by users that reached your site via [...]