With the continued flourishing use of Mobile Devices we are seeing a trend in PC based searches during your work hours (Mon to Fri, 9 to 5) scenarios & Mobile devices peaking on your weekends, which is also reflect in data presented by Google.

“In the past two years, mobile search traffic has grown five-fold. Mobile search today is growing at a comparable pace to Google in the early years,” Mr. Singhal said.

On desktop search, people start searching when they get to work and stop searching when they get home – with an hour drop in the middle of the day for lunch. Desktop search behaviour drops off during the weekend, and yearly patterns show a drop during winter and summer holidays.

Another interesting point made what that even during your peak holiday seasons like Christmas there appears to be no slowing down of the mobile search epidemic.  This is typically useful for advertisers you experience drop off in searches related to desktop search results. So for online advertisers being mobile friendly is a clear winning strategy to limit the drop off in search activities during these periods