Google Panda Update – SEO Best Practices Changing Forever
Google Panda Update – SEO Best Practices Changing Forever
In this post we have taken the Video provided by SEOmoz from their Whiteboard Friday with Rand Fish.
In This Video Rand Fish is talking about the very exciting, very interesting, very controversial Google Panda update.
This is a great watch for SEOers trying understand what the changes Google Panda has to SEO best practices and what is required to get to the first page & maintain your positioning
Google Bringing Mobile innovations to your Desktop
Google has announced the development of product that brings mobile innovations onto your desktop, which allows a user to be able to search on their desktop by speaking the search query.
Why you ask?
According to Google, there has been a growth in voice traffic by 600% in the past year. Approximately every 24 hours users will speak close to about 2 years worth of dialogue into the system.
It is also thought that Google is rolling out these innovative search results & products in the wake of Bing making its present felt stronger within shopping & travel search results.
How you might ask?
Users will be able to use microphone connected to the computer or built into the computer by clicking a little image of a microphone which is located within the search box, Once clicked the user will be able to then speak their query.
What happens if the Queries are quiet complicated or very long?
According to Google these more complex queries appear to work just as well as a simple one or two word query, as Google has enter approximately 230 Billion words per day into the language bank which will take into consideration multiple accents & pronunciations, with English currently the only language available but additional languages to be rolled out in the coming months.
Changes in Google’s Search by Images
Changes in Google’s Search by Images & its Significance to the User:
Google is continuing to make big announcements about further changes undergoing in Search. This time the focus is on Google Search by Images.
The innovative initiative to be rolled out by Google is the ability for a user to drag & drop images or paste the image URL into the search query field and Google will provide results for similar images.
An additional image feature is Google Instant’s extension to image search, changing the images below the query box as user’s type.
So what does this mean for a webmaster?
If your website is an e-commerce website the release of search by images means potential search queries for images can turn into potential shopping trips for users, working best with well established products
So what does this mean for a user?
The ability to be able to search for products like cars, clothes, shoes, appliances & so much more
One important issue Google raised was that there is no facial recognition, but in the event of a search of an image of a celebrity say, Google compares pixels and provide results of images that are similar to the face of the celebrity provided there is a well-documented visage.
Google Focusing creating better User Experience for Mobile Users
With the continued flourishing use of Mobile Devices we are seeing a trend in PC based searches during your work hours (Mon to Fri, 9 to 5) scenarios & Mobile devices peaking on your weekends, which is also reflect in data presented by Google.
“In the past two years, mobile search traffic has grown five-fold. Mobile search today is growing at a comparable pace to Google in the early years,” Mr. Singhal said.
On desktop search, people start searching when they get to work and stop searching when they get home – with an hour drop in the middle of the day for lunch. Desktop search behaviour drops off during the weekend, and yearly patterns show a drop during winter and summer holidays.
Another interesting point made what that even during your peak holiday seasons like Christmas there appears to be no slowing down of the mobile search epidemic. This is typically useful for advertisers you experience drop off in searches related to desktop search results. So for online advertisers being mobile friendly is a clear winning strategy to limit the drop off in search activities during these periods






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